WRITER SLASH CREATIVE DIRECTOR
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Xifaxan

 

Xifaxan

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We wanted to position the clinical advantages of the IBS-D(iarrhea) drug Xifaxan in a human, empathetic way.

After all, it’s impossible to be in the moment when you’re worrying about where the nearest bathroom is.


They’re still working out the kinks, but these geo-targeted banners are accurate at least some of the time.

They’re still working out the kinks, but these geo-targeted banners are accurate at least some of the time.


We did TV, the newly-launched and totally revamped Xifaxan.com, and geo-targeted display, social, and native ads to boot. 


 
 
Contextual display

Contextual display

 
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Xifaxan.com and video retargeting

Xifaxan.com and video retargeting

 
 
Video retargeting

Video retargeting

 

 
 
Legally-mandated print minus the boring, even-more-legally-mandated parts

Legally-mandated print minus the boring, even-more-legally-mandated parts