Xifaxan
We wanted to position the clinical advantages of the IBS-D(iarrhea) drug Xifaxan in a human, empathetic way.
After all, it’s impossible to be in the moment when you’re worrying about where the nearest bathroom is.
They’re still working out the kinks, but these geo-targeted banners are accurate at least some of the time.
We did TV, the newly-launched and totally revamped Xifaxan.com, and geo-targeted display, social, and native ads to boot.
Contextual display
Xifaxan.com and video retargeting
Video retargeting
Legally-mandated print minus the boring, even-more-legally-mandated parts