How do you get people to care about climate change?

With soft serves and hard truths.

Conversations about climate change are cooling down because the information out there is too dense, too stale, and too friggin’ depressing to make a cultural dent. Climate change is a threat to everyone. So we need to talk about it in ways that everyone can understand.

We launched Climate Basecamp, a group of climate and communications experts whose sole mission is to speak science to culture—starting with ice cream.

We kicked off New York City’s Climate week by inviting people to get the “scoop” on climate change. We served up the facts along with their favorite flavors of ice cream, all of which are endangered due to climate change. Hundreds of people came hungry and left inspired, ready to join the fight to save their favorite flavors by demanding labeling and accountability from food companies, grocers, and more.