IBS-D Takes Guts
(Xifaxan Unbranded)
The agency wanted an empowering campaign to inspire IBS-D sufferers.
The client wanted to hint at the the disease's origins (not to mention their drug's method of action) in the gut biome.
Being the accommodating type, I gave them both things more-or-less at once.
The punning continued in this gameshow-style educational offshoot
And for anyone with an interest (be it personal or professional), here’s the rest of the website and discussion guide
