Humira - Hidradenitis Suppurativa

Since it takes an average of 15 days for an HS sufferer to get seen by a qualified dermatologist after making an appointment, we created a scrollable "waiting room" experience full of resources to help patients get the most out of what can be a very short visit with a very busy derm.

It takes an average of 15 days for an HS sufferer to be seen by a dermatologist after making an appointment, and that derm will probably only spend a few minutes with them. So we developed this Facebook-based tool to help patients make the most of their time.

An average of 15 days elapses between a sufferer making an appointment and being seen by a dermatologist who may only spend a few minutes with them, so we developed this Facebook-based tool to help patients make the most of their time.

Doodle Diary

As part of our larger HS Yearbook effort , we made and mailed out a fun adult coloring book to help patients track their progress in an engagingly therapeutic way.

Plus we were early to what turned out to be a pretty big pop-cultural trend here, which is always exciting in the normally-staid black box pharmaceutical space.