Humira - Psoriatic Arthritis
Body of proof
Our Psoriatic Arthritis campaign is all about proving HUMIRA's efficacy by showing all the great, physical things that patients are now able to do. From wearing short sleeves to dancing, it's all part of their -and our- "Body of Proof" that HUMIRA really works.
Body of proof:365
We conceived and built an online portal for Psoriatic Arthritis patients to consume and submit user-generated, seasonally-relevant campaign content.
It will be a place for them to come be inspired, and to inspire others in turn.
User Generated Content wasn’t really a thing in the pharma space when we conceived this, and there were a LOT of issues getting it off the ground.
But more than a year later, it’s finally live at www.mypsaproof.com!
Banners of Proof
Psoriatic Arthritis sufferers still read about golf, travel and lots of other things they don’t expect to be able to do again.
This was a great opportunity to target and serve them contextual ads that challenged those expectations.