Humira - Rheumatoid Arthritis

Risk/Benefit:

We made some banners to inject a bit of a smile into the serious subject of biologics, and drive patients to an interactive and hopefully "edutaining" version of the Risk/Benefit materials we originally created for Point of Care. 

In the “edutainment” example pictured on the iPad, our little stick figure is mowing the lawn, and a single blade of grass animates up as a metaphor for how low a patient’s odds are of experiencing an adverse side effect from the drug. 

For the original PoC Risk/Benefit piece, we opted for an infographic-style approach in order to make the drug feel contemporary and approachable, yet still technical enough to inspire confidence. All while making sure that the necessary information was as easy to digest as possible.