Stelara

The gastrointestinal space is ridiculously crowded, which is even more unpleasant for a marketer than it sounds.

We had to grab doctors’ and patients’ attention, and show them what makes Stelara so different: with burdensome dosing schedules and symptoms out of the way, patients can feel downright unstoppable.

The research is in, and the work is resonating with consumers, caretakers, and physicians too.

Most importantly, it drives action to prescribe, establishing Stelara as the first-line, first-choice biologic.

Somewhat less importantly, it has also been the first thing on McCann Health’s website for like 3 years.