I’ve more-or-less split my 15+ year career between bigtime health and bigtime consumer, and truly do think that each has made me better at the other, even if it didn’t always feel that way at the time.
To put it another way, I regularly out-concept pencil-winners, out-pencil medical editors, and get a warm fuzzy feeling from both.
CURRENTLY :
VP ASSOCIATE CREATIVE DIRECTOR AT MOON RABBIT NY (HCP & consumer eyecare + neuro, along with a tidy pile of awards and new business wins)
FORMERLY:
ASSOCIATE CREATIVE DIRECTOR AT MCCANN HEALTH NY 2019-2023 (United Nations, Janssen Immunology portfolio - consumer and HCP)
FREELANCE ACD/COPY 2017-2019
HARRISON AND STAR (HCP Oncology)
LIPPE TAYLER (Botox, Mentor Implants by Johnson & Johnson)
BARKER NY (Xifaxan DTC, Sunsweet)
WUNDERMAN (Petco Wellness)
GSW (HCP ONCOLOGY)
PULSEPOINT (Health Tech)
THE HISTORY FACTORY,
and more
SENIOR COPYWRITER AT PUBLICIS NORTH AMERICA 2013-17 (Humira, Glucerna, Vicks, Ensure, and many more)
COPYWRITER AT THE KAPLAN THALER GROUP 2011-2013 ( Lyrica, Fluzone, Ampyra, and more)
JUNIOR COPYWRITER AT WORLD WRESTLING ENTERTAINMENT 2007-2011 (Kids, Entertainment, B2B, wrestling-themed appetizer names for a party they had)
INTERN AT THE CONCEPT FARM; PARTIZAN; AND GREEN TEAM ADVERTISING
EDUCATED AT:
COLUMBIA UNIVERSITY '07, B.A. CREATIVE WRITING AND AMERICAN STUDIES
FURTHER EDUCATED AT:
NUMEROUS IMPROV THEATERS, ADHOUSE CLASSES, AND HOME DEPOTS
BORN AND RAISED IN: PORTLAND, OREGON BEFORE IT WAS COOL
